The beginning to the end - A Portfolio

The media product I will be creating is a magazine for Cambridge AS Level Media Studies requirement.

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  • Preliminary Work
  • Research and Planning
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    • Question 4
According to my storyboard, I plan to dedicate one page to the Editor's Note. However, this will leave the other page in the spread blank. To maintain balance and visual appeal, I will design an advertisement for Crafted magazine on the left page, while the Editor's Note will appear on the right.

Here is a sample of the Editor's page along with an advertisement.(sample page taken from www.issu.com)

What I have learned
Through this process, I have learned the importance of maintaining a balanced layout in magazine design. By adding an advertisement for Crafted Magazine, I can effectively utilize space while promoting the publication. Additionally, ensuring the Editor's Note has a dedicated page enhances reader engagement and strengthens the magazine's overall narrative.


 Picture taken from "I am Upcycled" Facebook page.

This is the rough summery of the article that I am going to write after interviewing Migara Alupathage

1. Introduction
A compelling first sentence grab the reader’s attention.

2. Early Life
Her background: Where she grew up, education, or how she got into crafting. What inspired her to start making upcycled crafts. Any early influences (family, mentors, or cultural aspects).

3. Journey into Upcycling & DIY Crafting
How she transitioned from a hobbyist to a recognized designer. Challenges she faced in the beginning.
Any breakthrough moments or turning points in her career.

4. Signature Style & Craft Techniques
What makes her upcycled designs unique? What materials does she mostly use (e.g., beer cans, cardboard, fabric, etc.)?

5. Future Plans & Vision
What are her upcoming projects or aspirations?

6. Conclusion
Summarize her journey and why she is an inspiration.





A magazine storyboard is a crucial planning tool that helps editors organize content, ensuring a smooth flow and visually appealing layout. It acts as a blueprint, defining the location of articles, images, advertisements.

By mapping out the structure in advance, a storyboard helps maintain consistency in through out the magazine.

 


This is a sketch of the storyboard I did for my magazine. I will refer this image through out the production of the magazine to ensure consistency.

My story board consist of 
Crafted magazine advertisement page
Editor's note page
Contents double spread
feature article double spread
Artisan's corner double spread

Learning outcome
Overall, using a storyboard saves time during the layout process and helps me stay focused on the visual storytelling aspect of the magazine.
To improve more I will be review and update the storyboard regularly as the magazine progresses, making adjustments to the layout as new content and ideas are introduced.
Also add more color schemes, font choices, and potential image placements to get a better sense of the final design. There are digital tools like Adobe XD or Figma for interactive storyboarding that I should explore.
I researched the web and found out that editorial photographs are slightly different from other photographs of the article. It is used in magazines, newspapers, and online publications to support a story or article. It is creative, often artistic, and convey a message related to the editorial piece.Usually features models, objects, or scenes arranged to fit the theme of the article.

Some examples are :
A black-and-white portrait of a designer for a fashion feature.
A close-up of hands crafting jewelry in an article about handmade art.
A dramatic cityscape in a travel magazine.
Here are some samples I downloaded from https://issuu.com/


The images in this editorial article are well-chosen to complement the theme of handcrafted objects and their deeper meaning.This image of a handcrafted wooden bowl is visually striking, with its smooth polished interior.The visuals effectively showcase the craftsmanship, materials, and artistic vision behind handmade objects.



The necklaces are likely presented in a way that highlights their handmade nature, with close-up shots capturing intricate details. Flat lays or macro shots used to emphasize texture and material contrast, enhancing quality.





What I have learned:
The editorial product photography is less about the "sell" and more about fitting the product into a story or concept, capturing its essence and relevance within that larger context.
I read below article from Pinterest. Here’s an analysis of the feature article "The Rise of the Foodie Biker" by Richard Cornish.

This article uses image of a biker to draw the readers attention and to act as the first column. The title is spaced well above the body text and this isolates it and gives emphasis to the article.









What I have learned
This analysis has helped me understand how to write my editorial article in a way that effectively conveys my message.


After referring to my rough sketch, I created a simple double-spread page using Adobe InDesign. I haven’t added color to the pages yet and am still deciding whether to keep the background white .If I decide to add color, it has to be a soft, neutral tone to maintain a clean look. I plan to include one background images but then again If I use a background image it should not overpower the text. Also I can try adjusting the opacity.

I want to put another image with a text wrap effect, allowing the text to flow around it. I have to be careful because placing text around the wrapped image should be balanced to maintain readability.



What I have learned
When placing background images or using text wrapping features, we need to be especially careful to ensure they don’t distract or interfere with the reader’s experience.
To improve further, I can use background images that complement rather than overpower the text, allowing the content to remain the focal point. I can also adjust opacity or blur of the background image to maintain clarity and focus on the text. I can control text wrapping carefully to avoid text crowding or awkward gaps around images. Finally, I hope I will be able to do all these task using Adobe InDesign!


Every craft magazine must include articles that showcase step-by-step DIY craft-making pages to engage and inspire readers. In my magazine, artisans not only showcase their unique handmade products but also provide detailed explanations on how to create specific crafts. This ensures that readers can learn, explore, and recreate these projects, making the magazine both educational and inspiring for craft making enthusiasts.

Given below are some sample pages I have researched.(from www.issu.com)








What I have learned
Usually these pages provide an introduction of the artisan, and brief background on their journey, inspiration, and expertise in the craft. Next, there will be a detailed description of the craft, explaining its significance. To ensure that readers can successfully recreate the craft, a list of tools and materials needed will be included. The main feature will be the step-by-step instructions, guiding readers through the process in a clear and structured manner. The pages will also include appropriate pictures that visually illustrate each step.
I have a magazine called Quick Quilts Crafts, and I took a photo of the contents page, which you can see below. I intend to use this design as a template for my own contents page because of its clarity and simplicity. After analyzing the layout, I will create my second draft using InDesign to refine the design further.




Use of White Space and the content is spaced out well, preventing clutter and making the list easy to read. Overall design appeal has a warm and inviting color scheme.

What I have learned
Increase font contrast in descriptions might help for better readability.
To improve further I could test color combinations to make sure they are accessible and readable across different devices and lighting conditions. I could also gather feedback from my class students to identify any areas where the design might be improved for usability and visual appeal.
Magazines whether in print or digital format, mostly based on strong visuals. So a striking cover page is essential for capturing attention of readers in. As you can see most of the mainstream magazines often feature celebrities beneath the masthead to get the attention. For a DIY craft magazine its a quite challenging task to design the cover , this could mean showcasing a beautifully crafted product, or attractive fonts, headlines etc., The key is to design a cover that reflects the magazine’s theme and instantly sparks curiosity.

1st draft without images
To kick off the design process for my DIY craft magazine cover, I created a simple layout drawn manually to map out the placement of key elements such as masthead, headlines, and font text. Rather than focusing on visuals at this stage, I treated it as my first balanced arrangement of the cover. This template also served as a brainstorming space, allowing me to jot down notes and refine ideas before moving on to the first detailed drafts. By establishing a clear framework early on, I was able to experiment with creative elements while maintaining a cohesive and visually appealing layout.




Digital sketch

Draft with images
After creating the initial sketch, I moved on to designing my first draft of the magazine cover using Canva. To do this, I took a sample photograph with my camera, featuring some craft products I already had at home. Canva was my tool of choice for this step, as it is user-friendly and made the design process smooth. Attached below is the first magazine cover draft I created using Canva.




This magazine cover follows a minimalist theme, but the background image is too dark for a craft magazine. The masthead is bold black, set against a purple background. In this draft, I also forgot to include a barcode, which will need to be added in the next version.


What I have learned
From this exercise, I realized that if the background image contains multiple colors, placing cover lines can be challenging. In some areas, the text may not be clearly visible, making it difficult to maintain readability and a clean design.
To improve more in this cover I can use semi-transparent overlays in InDesign and blur or darken parts of the background slightly to help the text pop without losing the essence of the image. I can also Test different font weights and sizes to see what offers the best visibility across different devices or print layouts.

Ape Gama in Battaramulla, Bearfoot Colombo and Good Market Colombo

Before heading to these three locations, I put together a small budget to estimate my costs. While planning, I also listed several miscellaneous expenses to ensure I gathered optimal information for my magazine.

When I write this blog article, I have already visited Location 1( Ape Gama) that is in Battaramulla and the location 2 in Bearfoot Colombo.

So I have included actuals for those two locations as well.






What I learned
Using this less complexity budgeting I realized I may be able to have more control over a specific project if I know the estimated values and actual amounts.
To improve even further in future projects:
I can use Google sheets, rather than Excel because Google docs can be accessed in any ware and can update live which will allow for easier tracking and automatic calculations.
Also, breaking down the budget into smaller segments (e.g., materials, printing, software, photography) will help me monitor spending more precisely.

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ABOUT ME

Hi, I'm Sehansa Jayasuriya and I'm a student at Ladies' College , Sri Lanka studying Cambridge media for my A-Levels. This is my journey of learning the ropes of media all presented through this blog.

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