Creating a successful DIY craft magazine requires more than just engaging content and beautiful visuals, it must connect with the right audience. Understanding who the readers are, what inspires them, and how they interact with craft related content is essential when designing my magazine.I gathered valuable insights about reader preferences, behavior, and demographics by conducting questionnaires and surveys.
Via Facebook
Questionnaires using TypeformPlatforms like Google Forms, SurveyMonkey, and Typeform allow magazine creators to collect direct feedback from potential readers.
I used Typeform because it's can very easily accessible with Mobile phones and desktops. I sent this survey link to my friends and various craft groups that I know.
Screenshot of typeform questionnaire is given below:
The link to the questionnaires:
Then created a poll on WhatsApp group
This to decide on the name of the title that I should be using and used media like Facebook, Printerest to contact directly engaged with my craft related groups.
Sending Surveys via Facebook
Analyzing the results
After analyzing my survey results, I discovered that the majority of my audience falls within the 35–50 age group, with many being professionals.
Their interest in DIY crafts leans towards upcycling and recycling projects, favoring creativity with a practical touch.
They appreciate both printed and digital magazines, valuing the convenience of digital access.
They prefer less complex projects that are enjoyable and easy to incorporate into their busy lifestyles.
Their interest in DIY crafts leans towards upcycling and recycling projects, favoring creativity with a practical touch.
They appreciate both printed and digital magazines, valuing the convenience of digital access.
They prefer less complex projects that are enjoyable and easy to incorporate into their busy lifestyles.
Online Community Research
DIY enthusiasts often participate in online forums and groups such as Reddit (r/crafts), Facebook Groups.
Here what I found out
DIY enthusiasts often participate in online forums and groups such as Reddit (r/crafts), Facebook Groups.
Here what I found out
I observed their discussions in these spaces and obtained valuable insights into current crafting trends. I learned what type of crafts they usually prefer in these part of Asian region.
Few screenshots are given below as a proof:
Responses for above post
Another craft postResponses for above post
via Facebook
Trend Analysis Tools
Platforms like Google Trends and Pinterest Trends help identify rising interests in the DIY crafting space, ensuring the magazine stays relevant with emerging ideas and styles.
Conclusion
Based on the survey and an analysis of various social media groups and trend analysis tools, my target audience for the DIY craft magazine consists primarily of individuals aged 35 and older. Most are professionals, with some preferring simpler crafts, while others are interested in more complex projects.
Most of the community is keen about the zero-waste mission and enjoys creating upcycled products.This information will help me tailor the content and design of the magazine to better meet the needs of my audience.
Platforms like Google Trends and Pinterest Trends help identify rising interests in the DIY crafting space, ensuring the magazine stays relevant with emerging ideas and styles.
Conclusion
Based on the survey and an analysis of various social media groups and trend analysis tools, my target audience for the DIY craft magazine consists primarily of individuals aged 35 and older. Most are professionals, with some preferring simpler crafts, while others are interested in more complex projects.
Most of the community is keen about the zero-waste mission and enjoys creating upcycled products.
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